Guerrilla Promotion

Are you looking for a new or inexpensive way to market your business? Do you want to generate immediate buzz about a product or service? Or are you seeking a unique way to advertise to reposition your organization in the minds of a changing market? All successful small business entrepreneurs have utilized the tools of guerilla marketing at some point in time, regardless of whether or not they were aware of it at the time.


Any business owner should agree that success is built upon four corners of foundation. First, to provide customers with a desired product or service that solves a specific problem. Second, to choose the most effective distribution channel (i.e. retail location or online sales). Third, to allow the market to set competitive prices based on supply and demand. Lastly, developing an effective promotional strategy to capture the market audience. Many small business owners focus on the first three cornerstones of the foundation while ignoring the last, and I would argue the most important, piece of the foundation.


This guerrilla marketing blog will seek to uncover the secrets behind guerrilla marketing and create an original edge that will firmly seed your organization’s roots to flourish beautifully within the local market. In addition we will help you develop and sustain a unique selling position (USP) in the minds of your customers. Over the next few days we will uncover how to:


Infiltrate Your Market—Develop relationships within your local community to establish your business as an organization with a human face to build trust.


Buzz it Up—Pick a product or service you wish to market and we will tell you how to generate talk around that which you wish to promote.


Spread the Success—Analyze what tactics have worked for your business and refine your efforts. Once your guerrilla marketing tools have been refined, then take what you’ve learned and multiple your success.